Product Placement in Syndication

I have always been a proponent of product placement. It doesn’t interrupt a show like commercials do, and if done tastefully, it serves to further ground the story in reality. What’s more real to you, a lead character drinking a Coke or a “Cola,” or a family a stopping for food at a Subway or “Sandwiches?” Real products make shows real, and they provide real money to the content creators who then either increase production or consider running fewer commercials.

The problem with product placement is that it’s not viable for syndication. Ford isn’t going to pay for your lead character to drive a car that’s four years out of date, and Subway isn’t going to pay for the camera to swing by a billboard for a sandwich they stopped making three years ago. What if the car and the billboard could be changed?

A company called Mirriad is seeking to do just that, and if the technology takes off like it rightfully should, we could be seeing a future filled with commercials replaced by a future of constantly updating product placement. We deserve a future with uninterrupted shows on regular TV, and content creators deserve to be compensation for their work’s on-air lifetime. Product placement with something like Mirriad’s technology could make both happen, and that’s pretty cool.

Non-Distracting Distractions

I have been working on a presentation of sorts regarding distractions as an essential part of a daily workflow, and it occurred to me that I might as well just share it with everyone, so please enjoy my ramblings.

I’m not what people would call a “show off” in my job as a Happiness Engineer (customer service) for Automattic (primarily WordPress.com), but this is kind of important for the overall discussion, so let’s just say that I do a comparatively large amount of work. Some of my colleagues jokingly call me a machine, but I am far from that. I have tried plenty of times to sit down for 8 hours a day and do absolutely nothing but my work with no distractions, but I always accomplish much less than my average, and I’m often incredibly frustrated by the time I’m done. I’m not a machine, I’m a human, and I need distractions.

In my non-scientific opinion, there are two types of distractions. Those which provide a short and meaningful escape from the rigorous routine of the day and may last a few minutes or seconds, but never demand continued attention, and those which I refer to as “traps,” which provide a captivating escape that draws you into a seemingly never-ending web. Two perfect example of traps are YouTube and Wikipedia. Sure, you meant to only watch one five-minute video on YouTube, but with so much more content at your fingertips, how could you not spend just a few more minutes there? And, don’t get me started on Wikipedia’s famous in-article links. I just wanted to learn a bit about the early history of the violin, but now I know everything about the history of Baroque music, and I still can’t sleep.

When utilized properly, distractions are an important part of concentration. Think of the bells of a monastery, the brief respite of tea time, and the music of a string quartet. Distractions have been with us throughout the centuries, yet we don’t regard these with the same disdain that we regard distractions today. Distractions simply provide a way for you to re-focus your mind and to avoid traps when your mind wanders.

So, what are my distractions? When I’m feeling unfocused in an average work day, I don’t fight a losing battle. I give in, but I avoid traps. If I need just a brief break from what I’m doing to collect my thoughts and break through the “frustration fluff,” I’ll go to The Verge or Quartz, not to read, but to collect articles of interest for later reading via Instapaper. If I need more, I’ll put on some music from iTunes or Spotify while I work. Yes, music is a distraction, think about it. If I still need more and just can’t keep my head from succumbing to the frustration of the day’s routine, I’ll grab my iPad and bring up a show from my childhood via Netflix.

Yes, sometimes I need to watch TV while I work to keep my productivity up. When I’m that far into the frustration of the routine, I could either just stare at the screen and get nothing done (see comments regarding “machine” above), or have something playing in the background that can stimulate my brain while waiting for pages to load. As a reminder to the nay-sayers, “I do a comparatively large amount of work.” If you’re curious, this year’s viewing has so far been Transformers.

With all of that said, what I do may not work for you. I have certainly had my fair share of disapproving looks when I mention my reliance on TV for productivity, but it works for me. Maybe it’s because I was raised in a musical family and did most of my homework while watching reruns of Knight Rider, The Incredible Hulk, and Highlander, but music and TV are my distraction bread and butter. Without them, I’m just another machine.

We aren’t machines, we’re humans, and we need distractions. I strongly encourage you to experiment with distractions in your workflow, but please avoid traps. You may find that all you need for a huge productivity boost is a distraction or two to rejuvenate your mind and get you back on track.

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The Incredible TV Hulk

There have been many adaptations of the Hulk, but only one really stands out as truly incredible, perhaps even giving the comic itself a run for its money. No, I’m not talking about the recent movie, the one before that, or even the animated series. I’m talking about The Incredible Hulk, a 5-season TV series running from 1977 to 1982, staring Bill Bixby as Dr. David Banner and Lou Ferrigno as the Hulk.

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