Automattic is a globally distributed company with over 200 employees, so it’s nice to get together once a year as a company to build great things. This year, we gathered in San Francisco and later migrated down to Santa Cruz. That may sound odd to many of you, so I highly recommend this book. Many of the things we built this week are already live on WordPress.com, some are performance tweaks that you might have already noticed, while others may be announced in the future.

Here are the rest of the photos from the week that didn’t make the cut to be posted on their own in my sfomeetup2013 tag.

Those fire dancing photos sure are amazing, but this video of the fire dancing and this slow-motion clip are even more amazing!

Now that you’ve seen all that, make sure that you apply, and maybe we’ll see you here with us next year!

Photo by Ash Rhodes