It’s no secret that I’m a fan of the environment and nature, so every year I like to split up the bulk of my charitable donations between two conservation charities; The Conservation Fund and The Nature Conservancy. This year, however, I am dumping all of that into The Conservation Fund and bypassing The Nature Conservancy. The answer to why is one simple question. How is your charity spending your money?
Last year, I made an honest mistake and forgot to donate to both charities. Since then, I have received one mailer, gift, and/or magazine each week from The Nature Conservancy asking me to donate again. By my calculations, the costs of printing, labor, and mailing this year have far exceeded what I donated in the past. In short, everything that I have donated to The Nature Conservancy has been spend trying to get me to donate again. Why should I donate to an organization that spends so much on something other than its core purpose?
To put it plainly, The Conservation Fund does not do that. All I have ever received from them has been a donation receipt at the end of the tax year with a nice little letter about the fund’s progress, and a biannual brochure about some of the fund’s ongoing projects. When I forgot to donate last year, I simply received nothing. In fact, The Conservation Fund only devotes 1% of their budget to fundraising and 2% to administration and other costs. That leaves 97% of their budget to the core purpose that you really care about. This is no doubt why Charity Navigator has awarded The Conservation Fund its top rating for the past 6 years, a rating held by only 4% of the charities they track.
From now on, I’ll make sure that my money only goes to charities that will ensure the majority of my donation is used towards the programs that I intended to fund in the first place.